Everybody stops off at Pforzheim to get a true taste of the Black Forest

In Hall 6, visitors to CMT are led via experimenta, the Science Centre in Heilbronn, and Sinsheim’s palm tree paradise to the Goldstadt trade fair stand. It is run by Wirt­schaft und Stadtmarketing Pforzheim (WSP), an independent company working for the city. As the stands rotate, it is now situated in a prime location, with a heavy influx of visitors.

Similar to previous years, the stand is shared with the city of Karlsruhe and the Northern Black Forest. After four years, a decision was made to redesign the stand to make it look like a marketplace with a lounge and a hive of activities. WSP City Guide Sabine Nittel-Schwämmle, Gabi Lorenz from the Cultural Office (Technical Museum) and René Skiba, Managing Director of Tourismus GmbH Nördlicher Schwarzwald from Bad Liebenzell believe the redesign to be a success. The main attraction to the Pforzheim section of the stand is a tank tread machine from the Technical Museum. Alongside city and museum tours, the stand is also promoting the Culture Festival. With a theme of “conquer your city”, the event will be held from 20 June to 2 August. On specific days, Sparkasse Pforzheim Calw and its TurmQuartier will be at the trade fair stand to advertise its permanent interactive exhibition »Gold.Geld.Gesellschaft.«. The Kultur­region Nordschwarzwald con­sor­tium will also make an appearance.

A few metres on, the Gasometer is going it alone and also presenting a new concept for its stand. Operating Manager Angelika Taudien and Head of Marketing Wolfgang Trautz are delighted by the publicity for the Gasometer. René Skiba is pleasantly surprised by the trade fair stand’s new design. Pforzheim, Karlsruhe and the Northern Black Forest have visibly closed ranks. The idea is for visitors to get a true taste of the Black Forest here. During the nine-day trade fair, hotels and beverage companies are set to create a buzz. The coffee roasting house from Bad Wildbad kicked off proceedings. The health spas are another crowd pleaser, so Bad Liebenzell is promoting the Paracelsus-Therme spa. The wooden observation tower in Schömberg is another tourist attraction to be drumming up a lot of interest.

The Land of 1,000 Hills is also exhibiting at CMT with a trade fair stand on the Kraichgau-Stromberg Tourismus stand in Hall 6, in addition to exhibiting at the CMT offshoot event Cycling & Hiking Holidays in Hall 9. During the opening weekend, the Besenkalender wine calendar and cycling and hiking maps were very popular among visitors. Outdoor Manager Janine Müller from Kraichgau-Stromberg Tourismus describes the trade fair stand as a nice supplement. The hiking routes that will be opening in spring with a new signposting system are being promoted here. The focus for the Kraichgau-Stromberg region is on electric bikes.

At the trade fair stand in Hall 6, the municipality of Sternenfels will give a presentation tomorrow, Tuesday, 14 January. Mühlacker and Dürrmenz will follow on Thursday, while Knittlingen will take its turn on Saturday, 18 January. jk

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